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Have you ever wondered what these black bars in movies are? These are called Letterboxes. While historically these occurred when a film got reshaped for a smaller screen, many filmmakers use these today to make their videos look more, cinematic. But why? These create a cinematic look because they mimic that wide aspect ratio that most films posses, giving your video a polished, movie-like feel. They also help with hiding any "fluff" in your frame" Like garbage in the background, notes on the table, etc. Which can directly help you increase the focus on your subject. You can try this out on your own. Here's a FREE Letterbox Overlay that you can try out on your next video. ENJOY! DOWNLOAD: 275+Ultra+Panavision+70+1080.png Godspeed Estevan |
Power Crown Studios | Monday Minute Read Time: 1 Min One of the biggest problems I see in beginner videos is a lack of "dynamics." Dynamics (according to me): Elements that enhance the emotion, quality, and progression of an edit. Want a better example of this? Check out some of my recent instagram posts. But how can you do this? 3 hacks: 1. Transitions: Instead of choppy cuts, use overlay transitions like film burns, camera flashes, and match cuts. Using dead space as a way to build intrigue...
Attention is Earned. Not Given. If you have one minute, I have some tips that will help you engage more with your audience. Strong Hook: Open with an intriguing question, shocking fact, or a powerful visual. The first 5 seconds decide everything. The goal is to make a "promise" that's strong enough to keep them watching. It's in this moment that your audience decides to watch for the next 20 seconds. Those 20 seconds convince them to watch the next minute. So on and so forth. But EVERYTHING...
Hey Reader Are you tired of telling people about your business but nothing seems to stick? That could be the result of weak branding. Weak branding happens when you don't clearly communicate your goals, personality, and solutions to your audience. And before I keep talking, you don't need a huge audience, daily posts, or celebrity endorsements in order to have a strong brand. Even though that could help, it's not necessary. Below I'll cover the basics of building a strong brand from the...