Retain Your Audiences Attention | Monday Minute
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Attention is Earned. Not Given. If you have one minute, I have some tips that will help you engage more with your audience. Strong Hook: Open with an intriguing question, shocking fact, or a powerful visual. The first 5 seconds decide everything. The goal is to make a "promise" that's strong enough to keep them watching. It's in this moment that your audience decides to watch for the next 20 seconds. Those 20 seconds convince them to watch the next minute. So on and so forth. But EVERYTHING hangs off your hook. Get Painfully Detailed: Your story is a tree, and the details are the branches. If you're describing a tree to someone, you wouldn't say "I saw a tree." You would say, "I saw a HUGE tree, with LONG branches, and RED leaves..." The more insight you give, the more they feel like they're PART of the story. This will also help you deliver on the promise you made in the hook. Even if you're holding a big reveal for the end, this shows your audience that you wont leave them high and dry. Don't bog them down with too many details (or you risk losing them), but focus on the ones that add the life to your story. Deliver On Your Promise: If a strong hook relies on making a promise, a strong body relies on reinforcing that promise, then a strong conclusion relies on delivering on that promise. When you deliver, look at it in this way. You've spent the entire time preparing a firework show, and now it's time to light the match that will send the rockets into the sky. In the same way, your delivery should pack a punch. Instead of saying, "Well that's the end..." Tie it back to the beginning. For example: I promised I would give you tips to help you retain your audience in under 1 minute, and I've fulfilled that promise by giving you three tactical tips that you can implement into your systems today. And A Bonus... If you deliver on your promise and then some, your audience will (subconsciously) want to return the favor. You can choose to cash in this good will, with a small CTA. For example: If you found this helpful and want to apply these principles to your own business, then schedule a FREE CALL today to learn how Power Crown Studios can help you use your story to connect with your audience. https://calendly.com/sirestevan/30minutes Godspeed, Estevan |
Power Crown Studios LLC
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