Power Crown Studios | Monday Minute

Read Time: 1 Min

One of the biggest problems I see in beginner videos is a lack of "dynamics."

Dynamics (according to me): Elements that enhance the emotion, quality, and progression of an edit.

Want a better example of this? Check out some of my recent instagram posts.

But how can you do this? 3 hacks:

1. Transitions: Instead of choppy cuts, use overlay transitions like film burns, camera flashes, and match cuts. Using dead space as a way to build intrigue is a retention goldmine.

2. Sound Effects: Your ears do half the viewing. Yeah. So if you're not stimulating the ears, you're losing out. Start easy. Every time a new element appears on screen, marry that with a sound effect. Even a simple chime is useful. Side note, make sure the sound effects aren't louder than your main audio.

3. B-Roll: Your main footage is A-Roll, and your secondary footage is B-Roll. In order to spice your edit, sprinkle in some extra footage of whatever you're talking about. A place, an activity, a product. B-Roll is one of the simplist ways to retain attention without doing a lot of work.

As promised, filmmaking value within a minute.

Godspeed,

Estevan

Want to take all the guess work out of building your next video? Schedule a free discovery call to see if Power Crown Studios can help you.

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